Leaflet distribution is one of the most effective ways to reach customers, but only when done correctly. But how do you know how to do it correctly and what to avoid?

1. Poorly Designed Leaflets:

Your marketing material is often the first impression customers receive so the design really does matter. A cluttered layout, difficult font or low quality images will not give a professional, trusted impression, meaning customers will likely bin your flyer.

Our tip: Create a clean design with high-quality images and a clear headline. Ensure your contact details are easy to see and include a call-to-action.

2. Targeting the Wrong Areas:

Many businesses think that distributing leaflets anywhere and everywhere is a good idea to get your word out. Although this seems like a good idea, it often leads to wasted resources and a waste of money! Your campaign needs to focus on the right demographics to deliver real results!

Our tip: Analyse your customer base and target the areas where your ideal customers live. At SD Leaflet Distribution, we can do this for you.

3. No Clear Call-To-Action:

Your leaflet should be enticing and capture the customer as soon as possible, therefore you then want a clear next step to secure that customers – whether that’s directing them to your website, calling your business or claiming a special offer. Without a strong call-to-action, you won’t get converts from your marketing efforts.

Our tip: Use special offers such as ‘Call us today for 10% off’ or include QR codes for a simple, easy engagement.

4. Ignoring Timing:

Timing of your campaign can make or break your efforts. For example, you don’t want to be promoting summer services in winter or delivering after your event has passed.

Our tip: Plan your campaign around your services and ensure you allow ample time ahead of an event to have your campaign delivered to maximise relevance.

5. Choosing the Wrong Distribution Service:

Even the best-designed leaflet won’t work if it doesn’t arrive!

Our tip: Choose a trusted, reliable leaflet distribution service (not a random offering to deliver a few thousand for £25!) Check for reviews, transparent tracking and experience.

Leaflet Distribution works, but only if you avoid these 5 common mistakes. Focus on good design, smart targeting, strong call-to-action options, relevant timing and reliable delivery, you can ensure you attract lucrative results!

Contact us today and let’s get your message in every hand!